The world is in love with luxury, on all levels. Even if you’re not one of the fortunate few incredibly wealthy people, you probably appreciate those who can afford to indulge on items that are super luxurious and downright cool to own or just look at. Take for instance, custom watches. I’ll bet you immediately thought of a Rolex – the world has been captivated by the most luxurious name brand in the world since 1905 when Hans Wilsdorf teamed up with Alfred Davies and started making what would later become the most luxurious brands in the world, at least as far as watches are concerned. There is no bigger name recognized on this planet than Rolex. So what do the super rich do when they own several high-end watches and become bored with their plain old Rolex? They have a customized, unique one created. They look to one of several high-end customizers – one in particular is Project X Designs located in the UK (London to be exact). It is the Black Ops of the watch world when it comes to super customizing a watch, specifically a Rolex. Project X produces the now famous black coated Rolex watches seen on countless celebrities’ wrists. The unique process is known as DLC coating (Diamond Like Carbon technique). Ominous looking-yet gorgeous. So, let’s say you’re Daniel Craig, and you own a multitude of Rolexes (he probably does). He’s rich, famous, and perhaps, on occasion, doesn’t want to wear a regular $15,000 Submariner to a dinner party that other guests may be sporting, so he grabs his Project X Blacked Out- DLC coated bad-to-the-bone Rolex that doesn’t look remotely like anything you have ever seen. In case you haven’t checked this watch out, you need to, immediately! Then, you will realize what the super rich do with their money. They spend it the old fashion way. There are a number of options to choose from when you contact Project X Designs: one of them is referred to as Bespoke, Blacked-Out Limited Editions. You can have Project X customize your favorite Rolex such as a DateJust or an Explorer, Milgaus or GMT Master II. Visit the website to view the amazing work. Don’t expect this process to be on the cheap – the pricing is not for the faint of heart. But then again, you already own one of the most sought after, most expensive engineering marvels of time in the world…a Rolex.